Before you invest time and money into a website facelift or redesign, it is absolutely critical to take the time to think through your digital strategy and come up with a plan that will guarantee your website will be a valuable asset to your business.
Our Process:
- Discovery – Choreo Digital will perform an audit of your current website, your overall digital presence and the competitive landscape to take a comprehensive inventory of your existing assets and those of your competitors.
- Website Strategy Meeting – This initial meeting will be a deep dive into your business: your sales cycle, your customers and your internal resources. We will discuss how your website currently fits into your business model, as well as additional opportunities to drive revenue and improve efficiency through digital resources.
- User Persona Development – Armed with this information, Choreo Digital will create in-depth user personas to visualize the different motivations and objectives of your website visitors.
- Goal and KPI Definition – The definition of a successful website visit is different for each user persona. Choreo Digital will provide a complete list of conversion points for each user type that will drive the design and provide a template for a strategic analytics implementation.
- Content Map and Template Element Creation – With your unique user personas in mind, Choreo Digital will create a comprehensive list of the content and pages needed for your website. Additionally, Choreo Digital will provide design elements for each template to ensure the UI will actively drive your website visitors to convert.
- Presentation of Website Strategy Plan – We will meet to review your website strategy plan in detail to ensure your complete understanding of everything in the document, and to make any final revisions.
Optional:
If desired, Choreo Digital will assist you with preparing an RFP for your website redesign project to ensure your new website meets your goals and includes your desired functionality with no surprise costs. Choreo Digital can also help you review proposals and select the best web design company for your needs, and even serve as your liaison and project manager as you go through the process.